26 September 2017, Bangkok

One of the challenges of the visually impaired is the lack of ability to distinguish color. Oftentimes, this affects their self-confidence in accomplishing daily activities like identifying colors in clothes, bank notes, and consumer goods, perceiving artistic works or colored graphical images or even participating in social activities.

Punchaya Raksasakul, a recent graduate of Master of Information Management, Computer Science and Information Management at Asian Institute of Technology (AIT) has developed Color Identification Mobile Application for Visually Impaired: An Integration of Haptic and Auditory Sensories as her research thesis in AIT.

Her advisor Dr. Vatcharaporn Esichaikul encouraged her to join the SwissInnovation Challenge Thailand 2017 where she won top prize under the Innovation Track.

The SwissInnovation Challenge Asia is a unique promotion programme with an integrated innovation competition for projects at the ideation, conceptualization and startup stage as well as for established businesses. ( source: http://www.swisschallenge.org/ )

Prior to her winning, Punchaya started working at the Innovation Lab [ilab] established at AIT Solutions as a creativity hub for students and researchers to provide needed support for the development of their research or business idea.


AIT’s Punchaya Raksasakul won 1st Place in SwissInnovation Challenge Thailand. Aside from the cash prize, she will also go to Switzerland in October to pitch her idea to investors


Punchaya with her thesis advisor Dr. Vatcharaporn Esichaikul, Associate Professor, Computer Science and Information Management, AIT who encouraged her to join the SwissInnovation Challenge